Discover your true potential

Based here at Gaudet Luce is the Russell Adams Golf Academy, Russell provides first class golf coaching from beginners to pro golfers. You can improve your game with 1-on-1 coaching, get into golf through a Week Get Into Golf group course or Learn Golf In A Day!

Over the last 20 years, Russell has explored the true aspects of coaching to develop a style that has helped him create one of the most successful golf academies in the Midlands.

For the past 25 years, Russell has dedicated himself to delving into the core principles of coaching, shaping his unique style.

This journey has culminated in the establishment of one of the nation's most thriving golf academies. Presently, Russell collaborates with top-notch golf coaches across diverse specialties, aiming to enhance your ability to comprehend and enhance your own game in the easiest and most effective manner.

Russell's teaching approach is characterized by a relaxed, enjoyable, and optimistic atmosphere, making the process of mastering this delightful game an enjoyable experience.

Our award-winning Golf Academy provides a top-notch learning experience for golfers of all levels, from beginners to elite players.

Our highly skilled coaches have helped us become one of the nation's leading and most successful academies. We take pride in our personalized service for every client. Our coaches excel in swing theory, fitness/nutrition, and technology, enabling us to assist golfers at all levels.


As individuals with unique needs, we draw upon our extensive coaching experience to provide tailored guidance. Our years of learning have equipped us with the expertise to understand what, when, and how to coach effectively.

We've delved into various swing theories to build a comprehensive knowledge base, aimed at assisting golfers in advancing their game and overall life.